The inaugural edition of Lanka Premier League (LPL) fetched visibility of 557 million worldwide
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The inaugural edition of the Lanka Premier League (LPL) turned out to be a huge success for the country. As per the latest reports, it has been found that the league reached a total audience of 557 million through different mediums that included TV and digital-social platforms. It was also reported that their sponsors also churned out a great deal of money from this success.