Virat Kohli roped in as VIVO brand ambassador ahead of IPL 2021
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Chinese smartphone major Vivo said it has appointed cricketer Virat Kohli as its brand ambassador. With the association, Vivo aims to reach the millennials and technologically driven consumers, and a 360-degree marketing approach will characterise the company's association with Kohli, a statement said. Kohli will be seen spreading awareness and promoting the launch of Vivo's upcoming product series in the pipeline, it added.