Bollywood couple Riteish And Genelia Deshmukh launch plant-based meat products startup
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Bollywood couple Genelia and Riteish Deshmukh have launched their latest business venture, Imagine Meats, focused on plant-based meat products. The company will launch a variety of products, tailor-made for the Indian palate. The company has partnered with global ingredients manufacturer Archer Daniels Midland (ADM) and Nutrition India, allowing it to access expertise across Singapore, Berlin, and the United States.