D2C brand Bella Vita Organic raises $10 Mn led by Ananta Capital
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Direct-to-consumer personal care brand Bella Vita Organics has raised $10 Mn from Ananta Capital, a private equity platform backed by the Mumbai-based Taparia family of Famy Care Group. Founded in 2018 by Aakash Anand, it is a brand owned by Idam Natural Wellness Private Limited, that manufactures and sells natural skincare, haircare, and wellness products focussing on personal care solutions.