D2C snack brand Happilo raises $13 Mn from A91 Partners in maiden funding round
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As Indian retail landscape continues to be shaped by direct-to-consumer brands, gourmet snacking brand Happilo has raised INR 100 Cr from A91 Partners to capitalise on the 3x growth it witnessed during the pandemic. This is the first external funding round for the company. Founded in 2016 by Vikas Nahar, Happilo competes with snack brands such as Nutty Gritties, Cornitos, Rostaa and others in the nuts and dry fruits snack segment.