Hindustan Times invests INR 16 Cr in lifestyle e-commerce platform Tjori
Image Credit: Inc42
Indian media house Hindustan Times has invested INR 16 Cr in the lifestyle brand, Tjori. The deal signed goes beyond equity investments while also providing extensive branding and marketing opportunities for Tjori. The establishment with Hindustan Times will help the lifestyle brand build brand awareness in India and accelerate growth at the global level.