IndiaMART acquires fintech startup Realbooks for INR 13.75 Cr
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Noida-based B2B marketplace IndiaMART has invested approximately INR 13.75 Cr in Adansa Solutions, parent company of Realbooks. Realbooks is a cloud-based fintech startup that helps businesses with easy financial accounting. IndiaMART carried out the transaction through its wholly owned subsidiary, Tradezeal Online.