Indian Cricketer Smriti Mandhana backs D2C startup Neem Ayu
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Indian Women Cricket team’s vice-captain Smriti Mandhana has invested an undisclosed sum in Gurugram-based ayurvedic startup brand Neem Ayu. It is the first time when an Indian woman cricketer has invested into a startup. Following the funding deal, Mandhana will also be the brand ambassador of Neem Ayu.