Social commerce in India poised to hit $16 Bn GMV by 2025: BAIN-Sequoia Report
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The next biggest driver for Indian ecommerce will be social commerce, i.e. platforms enabling video interactions for shoppers with popular social media influencers, reseller platforms, chat-led commerce and group buying, which is cheaper, according to a report titled The Future Of Commerce In India by Sequoia Capital India, a venture capital fund and Bain and Company, a global consultancy firm.