Advertisers are unhappy with Google and Microsoft
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Google and Microsoft have been busy incorporating generative AI into every part of their business. The two tech behemoths' AI experiments have reached the lucrative ad space too. However, some of their buyers are not thrilled about the forced transition to AI. A few have even held off their ad spending due to this. Both Google and Microsoft have not given advertisers an option to opt out of the AI experiments. This is what irked them.