Amazon entering offline retailing in India
Image Credit: shortpedia
To create an integrated shopping experience for the consumers across the physical stores and e-commerce platform, Amazon is stepping into the offline retailing in India. Amazon wants to push its largest selling private label “Amazon Basics” globally through more than 2,000 stores of Future Group, Shoppers Stop. Amazon is already selling some of its private labels through Shoppers Stop, and that will scale up.