Amazon enters India’s rising smart TV market with Fire TV launch
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Ecommerce giant Amazon India has made an entry into the smart television market with the launch of its first series of TVs under the AmazonBasics private label in India. Amazon’s foray spices up an already burgeoning smart TV market, which also recently saw Flipkart launch a ‘private label’ of sorts with its Nokia-branded TVs. The Fire TV will be available for INR 29,999 for the 50-inch model and INR 34,999 for the 55-inch unit.