Amazon India's 'Local Shops' program racks up 50,000 offline retailers
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E-commerce giant Amazon said that more than 50,000 offline stores and neighborhood kirana shops across 450 cities in the country are now a part of its 'Local Shops' program. Local Shops was launched in April 2020 with the objective of encouraging small offline sellers and brands to sell through Amazon India. nitiative saw 20,000 merchants selling online during Amazon's sale.