Apple releases video ad all about smartphone privacy

Apple has released a new ad where it explains the importance of caring about your smartphone's privacy. In this 45-second video, Apple showcases various scenarios where people naturally want privacy: at home, at the office, in the car, while talking to others, and even in the bathroom. The final tagline, in the end, reads: “If privacy matters in your life, it should matter to the phone your life is on.”