E-cig company to help smokers who want to quit
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Juul is the world’s most popular e-cigarette, partially owned by Altria, the tobacco giant behind Marlboro cigarettes. Now, Juul wants to show its sleek devices can help adult smokers take up a healthier habit. The company in recent years has started doing health research. It’s now preparing a team to work on behavioral research that including an app or another smartphone-based tool for smokers who want to cut back.