Google looks to join the race pf Paytm & PhonePe in the ONDC bandwagon
Image Credit: economic times
In India, ecommerce is reasonably a duopoly between Amazon and Flipkart. The Department for Promotion of Industry and Internal Trade (DPIIT), thus, ideated the Open Network for Digital Commerce (ONDC), to democratise digital commerce, moving it from a platform-centric model to an open network. Now, US-based tech giant Google is reportedly looking to join the ONDC network to widen its business reach in India, including search and payments.