Insta announces appearance of influences in feeds even if you don't follow them
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With the continuous modifications in the app, Instagram users will now see influencers in their feeds even if they are not following them. On Tuesday, the Facebook-owned photo-sharing app said that it is coming with "branded content ads", which allows brands to make influencers' sponsored content posts to appear as ads in order to get a bigger audience to see them. These ads will include the words 'paid partnership'.