‘Just X Through It’: Twitter co-founder Jack Dorsey urges ‘calm’ after Elon Musk rebrands the company
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Jack Dorsey's Twitter has been completely rebranded by Elon Musk, who first eliminated the base before knocking down the outer shell. However, Dorsey, the co-founder and longstanding CEO of Twitter, says Musk's most recent suggestion—a corporate branding earthquake—to drop the site's blue bird emblem and rename the platform to X as a 'accelerant' for developing an all-encompassing software is nothing to get excited about.