Micromax returns, to sell Made-in-India phones, creates Rs 500-crore war chest to launch ‘In’ sub-brand
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Homegrown handset maker Micromax has created a Rs 500 crore war chest for its new 'in' sub-brand as it looks to make a comeback in the Indian market and take on Chinese giants like Xiaomi. Micromax co-founder Rahul Sharma said there is a huge demand for smartphones made by Indian companies and that has gained more traction after the recent Indo-Chinese tension.