Now Facebook will help Zara sell clothes via video games
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Fashion brand Zara has found out a new way to market its clothes. It has collaborated with Facebook and Instagram to make a video game “Pacific Game” to further attract young buyers towards its brand. Last year, the e-commerce platform brought a third of Inditex’s revenue and a chunk of the $3 billion. This is primarily done to bring more eyeballs to its clothing lineup and it will bring more traffic to its websites.