Ola and Zomato enter strategic partnership

India's home-grown cab aggregator Ola is partnering up with Zomato to bring a range of integrated exclusive offerings to the users. Under this strategic partnership, Zomato will integrate Ola APIs into their app, enabling easy access to mobility for customers looking for restaurant/eating-out options on their app. The integration follows a global precedent, Lyft, online taxi service in the US, announced a similar partnership with fast-food chain Taco Bell.