Paytm Mall tests a group buying feature ‘Bang’
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Paytm’s e-commerce platform Paytm Mall is testing a group buying feature called Paytm Bang. Currently labelled as beta and available only to a few, Bang allows buyers to come together to buy a product to avail discounts and offers across categories. Bang covers essentials, fashion, electronics and home among other categories under the group buying feature and the discount is dependent on the number of people buying a particular product.