Snapchat trolls rival Instagram by launching a new 'real friends' ad campaign
Image Credit: Snap
Snapchat introduced a new ad campaign to promote Snapchat as the home for "real friends" and kicked it off on none other than Instagram. Snapchat trolled its biggest rival Instagram brilliantly, with cheery quotes about friends using the "#realfriends" and "#friendshipquotes". The posts were all on a yellow background, complete with Snapchat's ghost logo and "brought to you by Snapchat" captions.