Tik Tok plans on e-commerce expansion in Europe, US: Report
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After unsuccessful attempts, short-video platform TikTok is scaling back its live commerce plans in Europe and the US, media reports say. TikTok has been testing live shopping in the UK since late last year, starting with a multi-brand event called "On Trend" last December. But the Financial Times reported that those shopping live streams have not drawn big audiences or sparked many sales.