Uber partners BBM messenger on ride-booking

Uber announced its tie-up with BBM Messenger to make users book rides via the messenger service around the world. Initially, this feature will be available in few countries including Africa, Asia, Europe, North America, and the Middle East. This tie-up would help BBM to regain it's position which faded with the introduction of its counterpart while Uber on other side trying to bridge the gap on the ride-hailing front.