WhatsApp may take cashback route to popularise its payment feature in India
Image Credit: gadgets.ndtv
According to a report by the National Payments Council of India (NPCI), 3.5 Bn transactions worth INR 6.39 Lakh Cr were recorded in August 2021. With PhonePe, Google Pay, Paytm and CRED leading the segment with a combined share of 96%, the WhatsApp Payments feature saw less than 1% transactions, despite being the widely-used messaging platform.