Bollywood can now promote its movies through Indian Railways
Image Credit: Business Insider
To deal with the high operation cost and for effective budget management, the Indian Railways has come up with a unique idea. The idea is to increase the revenue by promoting movies, art shows, sports or television shows. The Railways has now decided that trains can be booked for promotional activities under a new scheme called "Promotion on Wheels." A train has already been booked by the makers of Akshay Kumar starrer 'Houseful 4'.