India Continues to be the Fastest Growing Ad Market in the World
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Group M released a report titled 'This Year, Next Year', stating that the advertising industry is expected to grow at a rate of 14.9% and will reach Rs. 80,678 crore mark in 2019. The reason behind the increase in ad expense is mainly due to ICC Cricket WC, general elections, industries like FMCG, Auto, Retail, E-Commerce, Technology & Telecom might contribute to two-thirds of AdEx. India is also the 3rd highest contributor.