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Automobile market in India has witnessed huge digital influence last year

Automobile buying journey for the Indian buyers is changing. According to a report, 90% of the auto-buyers research online before purchasing a car and 60% of the buyers also research for the dealers online while 56% of the users check the dealer's website during their search to purchase a vehicle. They also look for features and videos that can satisfy their queries before they can make their mind for the final purchase.