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Hyundai Motor announces new head of Premium Genesis brand

Shortpedia

Content Team

Hyundai Motor has brought in its former North American chief William Lee to take charge of the premium Genesis brand after the departure of Manfred Fitzgerald. Lee will have to rejuvenate Genesis sales in the US market along with Europe and China, competitive markets for luxury car sales. Before Hyundai Motor North America, Lee has headed Hyundai's Brazil operations and the US unit of advertising arm Innocean Worldwide.