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"We should have never gone to the commuter bike side": Anand Mahindra

Shortpedia

Content Team

Anand Mahindra, the chairman of the Indian auto group Mahindra & Mahindra accepted that entering the commuter bike segment more than a decade ago was a mistake on his and his organization's part. Mahindra was speaking at an event organized by British carrier Virgin Atlantic where he said, "We knew our dream well and we had the right things, but how to win is where we went wrong. We should have never gone to the commuter bike side."