Advertisers queue up as JioCinema breaks IPL viewership records
Shortpedia
Content Team
Image Credit: business today
Besides breaking viewership records in the initial phase of IPL 2023, Viacom18’s OTT arm JioCinema is also seeing high interest from advertisers. As per the Mukesh Ambani-owned streaming platform, it has attracted 25 sponsors so far for the ongoing season of the marquee cricket tournament. Last year, Disney+ Hotstar got 13 sponsors for IPL 2022. The number shows that JioCinema has seen 2X growth in terms of number of sponsors.
