side-banner

Amul, Parle & others cut direct supply to B2B ecommerce startup Udaan

Shortpedia

Content Team
Image Credit: shortpedia

After B2B ecommerce startup Udaan filed an antitrust suit against Parle last week for refusing to supply Parle-G stock keeping units, Amul, Parle and other FMCG brands have stopped direct supply to the Bengaluru-based startup. The largest FMCG brands in the country alleged that Udaan is hampering exclusive distribution partnerships that they have build over the years.