Apple's attempt to stop Swatch from using Steve Jobs’s ‘One More Thing’ cue goes in vain
Shortpedia
Content Team
Image Credit: Shortpedia
“One more thing" was the phrase that Steve Jobs commonly used during conferences. However, this doesn't mean that Apple can keep its founder’s turn of phrase for itself. The firm has lost its bid to stop Swiss watchmaker Swatch Group AG from using the cue as Judge Iain Purvis ruled in the favour of Swatch. Purvis said he didn't think that Swatch intended to step over the line "between the appropriate and inappropriate use."
