Bridgestone India invests in tyre management startup Fleeca to bulk up


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Tyre maker Bridgestone India has invested an undisclosed amount in tyre and fleet management startup Fleeca India to strengthen its position in the digital-based mobility solutions and to increase efficiencies of their tyre usage. Such services based on digital applications assume importance as more and more fleet operators are seeking options like “pay per km” models when it comes to the procurement of tyres, Bridgestone India said.