Coca-Cola enters India's non-alcoholic malt-drink market
Coca-Cola has stepped into India's high-volume non-alcoholic malt drinks market with a bang introducing its global brand Barbican. The company launched the pilot project six months back, focusing on the youth. As part of this pilot, Barbican has been imported and made available at around 3,000 select outlets across India. The recent foray is part of Coca-Cola's plan to launch more healthy options in the F&B segment.