Flipkart banks on dark stores to boost hyperlocal play, Take on JioMart & Others
In a bid to take on Reliance JioMart, ecommerce giant Flipkart is setting up dark stores to expand its presences across the food and groceries segment. A dark store is a small neighbourhood warehouse where consumers cannot enter directly and can only order online for a home delivery. BigBasket had first experimented with the dark store model in 2018. Flipkart will be setting up nearly a dozen such small storage facilities in Delhi initially.