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Flipkart infuses Rs 260 Cr in Arvind Youth Brands for a minority stake

Shortpedia

Content Team
Image Credit: Shortpedia

E-commerce major Flipkart has invested Rs 260 crore in Arvind Youth Brands for a minority stake. Arvind Fashion Limited, a public listed company, had recently transferred its denim brand Flying Machine to a newly formed subsidiary Arvind Youth Brands to facilitate this transaction. The investment is Flipkart’s attempt to strengthen its leadership position in the fashion apparel segment.