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Flipkart’s FarmerMart food retail plans come undone


Content Team

The Indian government has rejected ecommerce giant Flipkart’s application to enter the food retail businesses through FarmerMart due to regulatory issues. Flipkart which had filed an application with the Department for Promotion of Industry and Internal Trade (DPIIT) last year was told that the ecommerce giant cannot be directly allowed into the food retail as an entity that runs a marketplace or has equity from food retail.