Google ordered to face £13.6 billion lawsuit over ad dominance

Megha Jain

Content Head
Image Credit: newsbyte

Google has been directed by a UK court to face a £13.6bn lawsuit over its alleged excessive control of the online advertising market. According to Bloomberg, the legal action was initiated by Ad Tech Collective Action LLP, a group claiming that Google's anti-competitive behavior has resulted in financial losses for UK online publishers. Despite Alphabet, Google's parent company, dismissing the case as "incoherent," the Competition Appeal Tribunal in London has ruled that the trial can proceed.