India is the 6th largest consumer of video ads
Video is the most popular ad format both in India and globally, as reported by Group M on Feb 18. Videos work better than written content. In this way, a new marketing strategy is available for brands which was earlier not easily accessible. The reason is the increased usage of mobile phones in semirural and rural areas, where people keep uploading and sharing video content. India is the 6th largest consumer of video ads.