The founder of Paytm, Vijay Shekhar Sharma was at an event when he was asked about its competition with Mukesh Ambani’s e-commerce venture under Jio. Vijay said "Paytm Mall is a business that has learned that Online to Offline is the best business model. This model has worked so well for us." He further said, "Jio is our god. Jio will be the last man standing. But does that mean we will have our play? Hopefully, we will."