According to American business magazine Fast Company, the merger between Jio music and Saavn is India's most innovative business development. They have placed it on the world's 50 most innovative companies. On a country basis list, it topped followed by budget hotel brand OYO. Lat year PayTM and InMobi made it to the list but this year they failed to be featured on the top 10 list. RupeeCoin is the fresh entry this year.