US-based e-commerce marketing automation firm Klaviyo sacks 10% of its workforce


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US-based e-commerce marketing automation platform Klaviyo has laid off nearly 10 per cent of its workforce, the media reported on Thursday. About 140 employees across all teams, including engineering and design, have been affected, TechCrunch said, citing sources. Lacey Berrien, Klaviyo's director of public relations, confirmed the layoffs via email, adding that their "focus is supporting the departing Klaviyos who made meaningful contributions to the company."