Lenskart’s Thrasio styled venture Neso Brands raises $100 Mn from KKR, SoftBank


Content Team
Image Credit: entracker

Neso Brands, an eyewear-focussed, Thrasio-style startup backed by omnichannel eyewear unicorn Lenskart, has raised $100 Mn in India’s largest seed funding round ever. KKR, Softbank, Alpha Wave Global and Temasek led the funding round. Founded in 2022, Neso Brands is the latest addition to India’s growing list of brand roll-up startups after the success of two unicorns in the field, Mensa Brands and GlobalBees.