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LG to open online store in India amid growing demand

Shortpedia

Content Team
Image Credit: shortpedia

South Korean multinational electronics company LG Electronics, through its India arm, has set up an online storefront to boost sales in the country during the Covid-19 pandemic. The company-owned online store has been set up using the retail FDI in the automatic route for single-brand companies and manufacturers. While the online store will focus on premium-end products, it will eventually sell 60-70% of its portfolio online.