Nykaa to acquire digital content platform ‘Little Black Book’ to drive customer engagement
Shortpedia
Content Team
Image Credit: money control
Beauty ecommerce platform Nykaa on Friday said it received its board’s approval to acquire digital content platform Little Black Book (LBB) in an all-cash deal. The listed startup did not disclose the financial terms of the deal. The deal, which is subject to various regulatory approvals, is expected to be completed within 60 days.
