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Offline retailers complained about mobile brands' double standard

Nabanita Dutta

News Editor
Image Credit: shortpedia

The All India Mobile Retailers Association (AIMRA) has written a letter to the top mobile manufacturers and brands asking them to treat offline retailers demanding equal treatment as their online counterparts. E-commerce companies have a dominant position in the market due to several exclusive tie-ups. As a result of that more than 30,000 mobile phone retail outlets have been shut down last year.