PUMA signs long-term deal with Virat Kohli's RCB ahead of IPL

08:30:00 PM, Tuesday 30th of March 2021 | in business

Leading sports brand PUMA has inked a long-term deal with Virat Kohli-led Indian Premier League (IPL) franchise Royal Challengers Bangalore, becoming the first global sports brand to be associated with an IPL franchise. RCB players will now wear the official kit given by PUMA. The global brand will be the official kit partner of the team from the upcoming IPL 2021 season. Skipper Virat Kohli welcomed PUMA to the "RCB family".