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Rivalry with Amazon costs Flipkart Rs 3,200 crore loss

Nabanita Dutta

News Editor

The rivalry with Amazon has cost Flipkart Rs 3,200 crore in the financial year 2018, which is 70% higher than previous financial year. Flipkart India, the wholesale arm of Flipkart has witnessed the loss swelled up by 750% compared to the previous year. To take on Amazon, Flipkart was opting for aggressive marketing and huge discounts and according to analysts this loss making would continue till 2020.